You can send templates in the form of payment confirmation, notifications etc. Template APIs power your outbound campaigns.Each of these APIs powers a specific campaign. Outbound + Inbound campaigns – When the company sends a template to the customer and the customer acknowledges it by replying or asking a query.ĭepending on the campaign, WhatsApp Business API messages are further divided into Template APIs and Text APIs.This could be in the form of feedback or a query. Inbound campaigns – When a customer reaches out to the company.Outbound campaigns – When a company sends a message to a customer in the form of notifications, reminders or payment confirmations.With WhatsApp Business API, you can run three kinds of campaigns. Read more on the difference between WhatsApp Business and WhatsApp Business API. WhatsApp Business API allows you to automate your conversations and send bulk notifications. Given these business types have a bigger customer base, it’s impossible to answer and communicate with all of them manually. WhatsApp Business API lets medium and large businesses communicate with their customers globally. In this context, the API allows your WhatsApp app to communicate with a business solution provider’s (BSP) platform. The API allows two applications to talk to each other. To solve the problem of scale, WhatsApp introduced the WhatsApp Business API. WhatsApp Business API: A way to scale communication for medium and large businesses In which case, you’ll need the WhatsApp Business API. Or you’d want to automate the repetitive queries and connect your users to live agents only for complicated questions. However, if you see more than 100 messages in a day, you will either need to expand your support team so they can handle the scale. If you are a small business, i.e., if you see less than 100 messages in a day, you should consider the WhatsApp Business app. Here you can read about How to create your WhatsApp Business account. You can also set up “away messages” to let your customers know that you aren’t online and will get back to them shortly. Through the WhatsApp Business App, in addition to selling and customer support, your company can generate leads, deliver important notifications and collect feedback from customers. With this account, a small company can showcase its products and services through a catalogue and answer customer questions throughout their shopping experience. WhatsApp Business helps small businesses connect with their customers. In 2017, Facebook launched the WhatsApp Business app, a free-to-download mobile application. Now that we’ve settled this, let’s understand how you can set up your business on WhatsApp, starting from the basics. If you’ve answered yes to any of these questions, you need a WhatsApp chatbot for your business.
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